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Calculate And Profit From Lifetime Customer Value

Calculate And Profit From Lifetime Customer Value

One huge mistake business owners make is to base results solely on the initial sale, rather than Lifetime Customer Value. Here's why (using some simple figures)… Let’s say on the initial sale a new customer pays you £1,000. Your gross margin for your product or...

Show Benefits As Well As The Features Of Your Offering

Show Benefits As Well As The Features Of Your Offering

You’ve probably heard this a thousand times. Everyone knows they should talk about benefits and not just features, yet almost everyone persists with selling features. This is a huge, but all too common, mistake. People don’t buy what your product or service does...

What Separates A Good From A Great Website?

What Separates A Good From A Great Website?

Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some poor websites and occasionally these are worse than having no website at all. They’re...

A Guarantee Is A Great Way To Convert More Leads Into Customers

A Guarantee Is A Great Way To Convert More Leads Into Customers

Everyone is aware of guarantees but it’s surprising how few businesses use one. But that’s great news, as it can give you a substantial competitive advantage, leading to increased sales and profits… So why do they work so well? The benefit of your product or service...

You Need A Differentiator If You Want Your Business To Grow

You Need A Differentiator If You Want Your Business To Grow

Not having a differentiator or Unique Selling Proposition (USP) is all too common for many businesses. Or at least these companies are not communicating their differentiator, which is effectively as big an issue. A USP is the one thing that differentiates you or your...

7 Tips For Great Testimonials

7 Tips For Great Testimonials

Let’s be honest - selling isn’t easy. Unless you can convince your prospect that your product or service will give them the result they’re seeking, you won’t get the sale. And what you say is often taken with a pinch of salt. After all, we’re all sceptics these days....

Why Having a Target Market Is So Important

Why Having a Target Market Is So Important

I know this may come as a shock to you, but it's true. You cannot hope to market your products or services to everyone, even if you think everyone needs them. I'm not saying you can't be successful doing this. What I'm saying is you really do limit your potential by...

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Phone: 01926 717911   kevin.robinson@chrysalispartners.co.uk

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