CoVID-19 – practical business advice


These are tough and uncertain times for almost every business. So this page has been set up to help as many SMEs as possible with marketing and business advice, including links to specific government information.

This page will be updated regularly to ensure it includes the latest government announcements:

Updated 9th July 2020


8 Key Marketing & Business Tips


focus on current customers

Do whatever you need to do to keep your current customers happy – customer retention is more important than ever. How can you go above and beyond?


Take any money you can

This is not the time to be too picky about where your income comes from as Cash is King. If this means adapting your services or bowing to customer demands, Do It



If you find that you have more time on your hands, now is a great time to solve those operational issues that have been holding your business back. This will allow you to concentrate on growth when the time comes


Innovate online

Given that everyone is being asked to stay at home, you’ll have a captive audience. What can you offer online? There’s some great examples of businesses providing webinars on LinkedIn and good social media can be cost effective


Don't STOP marketing

Assuming cash-flow allows you must continue marketing and even do more if possible. Given the speed of the shock, the bounce-back should also be rapid and you need to be front of mind when this happens. Not only that, by adapting you can attract customers in the short term as well 


Take advantage of cheaper adverts

In crises (e.g. recessions), 80% of companies stop advertising. For the remaining 20%, advertising becomes more effective and cheaper – e.g. Google AdWords 


Show EMpathy

Remember that this is a challenging time for everyone. You must demonstrate that you also understand and care about their challenges, as I’m sure you do


stay positive

Attitude is key. Staying positive and having the mindset that this is an opportunity not a crisis is crucial. Stimulating that mindset in others is also essential.

Guidance on the measures to help businesses

The latest, direct government financial advice can be found in this link and safe working advice can be found here. I have summarised the key financial advice below:

Job Retention Scheme (JRS)

For employees on the payroll but with no work to do, the government will pay 80% of their monthly wages up to £2,500. This can be topped up to 100% by the employer. Any business can qualify, but the employees must be designated ‘furloughed workers’.

From 1st July, furloughed employees can be brought back part time with the government paying 80% of wages for the remainder of their normal worked hours.

The JRS will continue at 80% until the end of October. However, employers will begin to share furlough costs. From August 1st, employers will have to pay National Insurance and pension contributions. From September, the employer will pay 10% of furlough costs, changing to 20% in October.

After furlough finishes in October, employers will receive a further £1,000 per employee previously furloughed that is still employed on 31st January 2021. The employee must earn at least £520 per month in the period, and payments will be made from February 2021

Coronavirus Business Interruption
Loan Scheme (CBILS)

For businesses adversely affected by coronavirus, the government will cover the first 12 months of interest payments and lender-levied fees on loans of up to £5m, available through high-street banks. Loans can also be interest-only repayment in the first 12 months.

Loans can be for 3-months up to 6 years, for businesses with turnover of less than £45m, and there are a small number of sectors that aren’t covered (see this document).

Coronavirus Bounce Back Loan

As CBILS has been difficult to access, companies can apply for a loan for 25% of their turnover up to a maximum of £50,000. No repayments are required for the 12-months and interest payments for the first 12-months will be paid by the government.

Loans can be up to 6 years and will be 100% guaranteed by the government, with checks only to prevent fraud. It is not possible to also have a CBILS loan, but CBILS can be converted to a Bouce Back loan.

Coronavirus  Future Fund

From May 2020, convertible loans of £125,000 to £5m will be available for innovative companies that rely on equity investment.

The funding must be matched by private investors and the company must have raised at least £250,000 from 3rd party investors in the last 5 years. More details to follow when available.

VAT & Income Tax Deferral

VAT payments for the period 20/3/20 to 30/6/20 will not be required until 31st March 2021 for all businesses. However, VAT refunds and reclaims will be paid by the government as normal. 

For self-employed, income tax payments due in July 2020 are deferred to January 2021. This deferral is automatic

Statutory Sick Pay 

Any business under 250 employees can reclaim up to 14 days statutory sick pay, caused by COVID-19. The 3-day waiting period has also been removed.

The mechanism for repayment will be put in place in the coming months 

Cash grants: retail, hospitality
and leisure sectors

A grant of up to £25,000 for businesses with a rateable value of up to £51,000

Business Rate Relief: retail, hospitality
and leisure sectors

There is a 12-month holiday for business rates from 1st April. This will be applied automatically, but may require the council to reissue the council tax bill. This relief can also be claimed by nurseries


From July 15th until January 12th 2021, VAT is reduced from 20% to 5% on hospitality and tourism items such as eat-in or hot takeaway food from restaurants, cafes and pubs; accommodation in hotels, B&Bs, campsites and caravan sites; attractions such cinemas, theme parks and zoos

Small Business Grant Funding

For businesses that already pay little or no business rates due to relief through Small Business Rate Relief (SBRR), Rural Rate Relief (RRR) or tapered relief, they will be eligible for a £10,000 cash grant.

This grant is automatic and local councils will write to eligible businesses

Note that this scheme has been topped up for businesses that have fixed property costs, but were not covered previously (e.g. businesses in shared spaces, small charities, regular market traders). Contact your local authority, who have discretion over who receives grants of up to £25,000 

Time To Pay

All businesses that owe tax and are in financial distress can apply for delayed payment with HMRC. To apply call HMRC at 0800 024 1222

Protection from eviction for commercial tenants

Commercial tenants that cannot pay their rent due to COVID-19 are protected from eviction if a payment is missed up to 30th June 2020. All rent is still owed.

Self-employment Income Support Scheme (SEISS)

The self-employed can apply for a grant of 80% of their average monthly profits, capped at a taxable amount of £2,500 per month.

To be eligible, the person must have trading profits of less than £50,000, receive over 50% of their earnings from self-employment, have filed a return for 2018-19 by 31st January 2020, have traded in 2019-20, intend to continue trading in 2020-21, and have lost income due to COVID-19.

The first grant must be claimed before 13th July. The second and final grant can be applied for in August 2020

We would love to hear from you. If you would like to get in touch to start the process of taking your business to the next level

Our company was started by experts in business – who have an incredible wealth of experience when it comes to leading companies to enable them to develop and expand within their industries...


5 Bloxham Way
Leamington Spa
CV31 1WD

Phone: 01926 717911

Chrysalis Midlands Ltd. Company Number 12194621. VAT Number: 331189122.